Tiffany Williams Beauty
featured project
A strategic rebrand for bridal beauty artist Tiffany Williams, created to position her for a more elevated market and a more distinctive point of view.
The Shift
During our brand consultation, we uncovered a disconnect between the experience Tiffany wanted to provide and the way Bronze + Glow Beauty was presenting itself. The name and identity felt youthful and somewhat generic within the bridal beauty space, making it difficult to communicate the level of artistry, personalization, and luxury behind her work.
More importantly, Tiffany’s vision had evolved beyond traditional wedding-day hair and makeup. She wanted to work with higher-end clients and become a trusted beauty partner throughout the entire wedding weekend—thoughtfully planning looks for welcome parties, rehearsal dinners, wedding days, brunches, and other events in coordination with each bride’s wardrobe and personal style.
The consultation made it clear that the strongest differentiator wasn’t “Bronze + Glow.” It was Tiffany herself. Her expertise, perspective, and ability to curate a cohesive beauty experience were what made the service distinct. Rather than continuing to build around a name that could belong to any beauty company, we decided to position Tiffany as the brand.
Drag the slider to view the before and after of Tiffany's rebrand!
making it happen
Becoming the Brand
From that strategy came the decision to fully transition Bronze + Glow Beauty into Tiffany Williams Beauty.
The rebrand gave us the opportunity to create an identity that felt more established, editorial, and personal while leaving room for the business to expand beyond a single service or moment. We developed the brand around Tiffany’s role as a beauty expert and creative partner, positioning her services as part of the broader fashion and design story of a wedding weekend.
Every touchpoint was reconsidered with her ideal client in mind—from the visual identity and messaging to the way services were structured, presented, and experienced online. Instead of simply updating the aesthetics of the existing company, we rebuilt the brand around where Tiffany wanted the business to go.
The Launch
The launch went far beyond unveiling a new name and visual identity. We built the digital foundation needed to support Tiffany Williams Beauty as a polished, high-end brand across every place a prospective client might encounter it.
That included a comprehensive SEO strategy and website build, along with a full audit and cleanup of Tiffany’s online presence. Vendor directory listings, Pinterest, social profiles, and other digital touchpoints were updated to create a consistent visual and verbal identity across platforms.
Behind the scenes, we also created the infrastructure for a more refined client experience. This included a private pricing page, investment and service documentation, analytics setup, website hosting, professional email configuration, and DNS management. Each piece was designed to make the new brand not only look elevated, but operate like an established luxury business.
The result was a cohesive brand ecosystem built to attract the clients Tiffany wanted to serve, communicate the depth of her offering, and support the next chapter of her business.
A full overview
The Recipe
+ BRAND COACHING
+ FULL REBRAND
+ complete online identity: website, socials, seo
+ brand photography
social media
launch
see the site
media kits
from Tiffany
My new brand finally feels like a true reflection of who I am
Working with Kristen on my rebrand was such an incredible experience. She has a way of taking a vision that exists in your head and bringing it to life in a way that feels even better than you imagined.
From my brand photos to the overall visual direction of my new website and marketing materials, Kristen truly understood what I was trying to create. She helped me pull everything together in a way that feels elevated, cohesive, intentional, and most importantly, like me.
Beyond her talent, Kristen is a dream to work with. She makes you feel comfortable, confident, and completely supported throughout the entire process. Rebranding a business that I’ve poured so much of myself into felt incredibly personal, and having someone I trusted guiding the visual side of that transition made all the difference.
I couldn’t be happier with how everything came together. My new brand finally feels like a true reflection of who I am, the work I’ve built, and where I’m headed next. I’m so grateful to Kristen for helping me bring this next chapter of Tiffany Williams Beauty to life. I truly cannot recommend her enough!
