I'm Kristen,
your brand's new best friend.
I believe in building brands with room to grow, and what could happen if you stopped making decisions based only on where your business has been and started building for where it’s capable of going. That’s the work I want to do inside Room81.
That’s the work I want to do inside Room81.
Brand strategy and visual identity for businesses ready to grow.
Based in Orlando and working with businesses locally and beyond.
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Dreaming is part of the process. So is doing something about it.
I believe there should always be space to imagine what’s possible, but I also believe the best ideas need structure, accountability and action behind them.
My process gives us room for both.
We’ll explore what excites you, what feels off, what you’ve outgrown and what you want your business to become. Then we’ll turn that vision into tangible direction - from your visual identity and website to your imagery, digital presence and next strategic moves.
Big ideas are welcome here.
So are timelines, priorities and to-do lists.
social audits
My social media audits review your visual consistency, profile positioning, content mix, brand alignment, customer journey and overall presentation.
I’ll identify what’s working, what feels disconnected and where there are opportunities to create a stronger presence.
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visual identity
I stay aware of what’s happening visually and culturally, but I’m never interested in building a brand around a trend with an expiration date.
The goal is something current, distinctive and flexible enough to evolve with you.
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brand consulting
You need perspective and a clear direction forward. This is part strategy session, part creative exploration and part accountability - because good ideas become a lot more valuable once you know what to do with them.
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Photography
Brand photography is more than getting a few good headshots. It’s about creating a visual library that communicates personality, quality, emotion and point of view.
Website Design
I bring your brand identity, imagery, customer journey and business goals together into one cohesive digital experience.
SEO Plans
I look at how your website currently performs, where opportunities are being missed and how your content and site structure can better support discoverability.
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MY MISSION
Your brand has more potential.
Room81 is a brand and visual identity studio to help brands understand where they are, where they want to go and what needs to happen in between. My work lives at the intersection of dreaming and doing. Because a beautiful idea deserves more than a moodboard. It deserves direction, clarity and a plan.
Let's bring it into
the
Let's bring it into the
Over the years, I’ve developed business directions, visual identities, websites and campaigns, photographed brands and talent, studied changing aesthetics and watched entirely new ways of marketing a business emerge.
That experience taught me something important: a brand is never just one thing. It’s an accumulation of hundreds of decisions—some strategic, some visual, some emotional and some made almost accidentally along the way.
"She has a way of taking a vision that exists in your head and bringing it to life in a way that feels even better than you imagined!"
