Michele Butler Events
featured project
A refined rebrand for an established event planner ready to align her visual presence with the level of work she was already producing. Through strategy, identity, website design, SEO, and a more intentional client experience, we created a brand that feels sophisticated, approachable, and built to speak to a higher-end market.
The Shift
Michele Butler Events had already built a strong reputation for planning elevated weddings and events, but the brand and website no longer reflected the caliber of her work or the clients she was serving.
During our brand consultation, we identified a need to create a more polished and cohesive presence that would better support her position in the luxury market while still feeling warm and approachable. Michele had long associated her brand with blue and wanted to preserve that familiarity, so rather than moving away from it entirely, we refined the palette—softening the tones and pairing them with a more sophisticated visual direction.
We also saw an opportunity to more clearly communicate the range of Michele’s work. Weddings remained an important part of the business, but her portfolio also included cultural celebrations, Jewish events, galas, and corporate gatherings. The existing site wasn’t giving those areas enough space to stand on their own or allowing potential clients to quickly understand the breadth of her expertise.
Drag the slider to view the before and after of Michele's rebrand!
making it happen
Becoming the Brand
From there, we created a new identity that felt more elevated without becoming overly formal or disconnected from Michele’s personality.
The new logo system and softened color palette brought a more current, editorial quality to the brand while still retaining the blue that had become part of its visual recognition. Every decision was made with balance in mind: sophisticated enough for luxury clientele, but welcoming enough to reflect the personal, collaborative experience Michele brings to her events.
We also completely rethought the structure of the website. Instead of presenting every service through the same lens, we created dedicated pages for Michele’s different areas of expertise, including weddings, cultural celebrations, and galas and corporate events. This allowed each type of client to immediately see work, messaging, and services that felt relevant to them.
The goal was to make the brand feel more focused without making the business feel limited—showing that Michele could move seamlessly between intimate celebrations, large-scale weddings, and sophisticated corporate events.
The Launch
To bring the new brand to life, we rebuilt Michele Butler Events on Showit, moving the website away from WordPress and creating a more flexible, visually driven experience that better showcased her work.
We handled the full website build and backend transition, including domain configuration and the technical details needed to launch the new site smoothly. The new structure made the website easier to navigate while giving Michele’s portfolio, services, and individual event categories more room to breathe.
We also created new pricing and investment documents so that the experience felt consistent beyond the website. From the first inquiry through the proposal stage, potential clients would now encounter the same elevated visual identity and clear messaging.
To support future marketing, we integrated Flodesk and created an email collection strategy, giving Michele a foundation for building and nurturing an audience beyond social media. We also developed a full SEO plan and paired it with Google Analytics so the site could not only look better, but perform more strategically and provide meaningful insight into how potential clients were finding and using it.
The result was a complete digital and brand ecosystem that better reflects the scale and sophistication of Michele’s work—positioning Michele Butler Events for higher-end clientele while giving the business the tools and flexibility to continue growing
A full overview
The Recipe
+ BRAND COACHING
+ FULL REBRAND
+ complete online identity: website, SEO AND GOOGLE ANALYTICS
+ press/investment kits & portfolio audit
portfolio audit
see the site
media kits
from Michele
My new brand finally feels like a true reflection of who I am
I can’t thank you enough for making Michele Butler Events look so amazing on our new website. First impressions are everything and now, we’re making one! Working with you and your team was so effortless and it was as if you were reading my mind along the way. And I know that’s not an easy task. I appreciate your patience and guidance throughout the entire process.
Your design talents are always amazing when it comes to visual elements but what a website and newsletter designer you are as well. I am so proud to have a Kristen Weaver website. You are always at the top of my list of creators to recommend!
